THE IMPORTANCE OF ETHICAL AI IN PERFORMANCE MARKETING

Just How Predictive Analytics is Transforming Efficiency MarketingWhether you're forecasting project performance for a customer or your firm's own campaigns, predictive analytics offers an important first step to data-driven decision-making. However, it is necessary to keep in mind that anticipating versions are possibilities, not guarantees.

How Predictive Analytics is Changing Efficiency MarketingWhether you're anticipating campaign performance for a customer or your agency's very own efforts, predictive analytics gives an important first step to data-driven decision-making. Nonetheless, it is very important to keep in mind that anticipating models are chances, not assurances.